Trending PowerPlay Categories

Recreation, Wearables & Performance Enhanced

Enhancing sports accessibility involves new recreational leagues and innovative fitness programmes. Wearable tech, like fitness trackers, monitors metrics for performance tracking and goal setting. Technology advancements also include performance-enhancing gear, nutrition, training and recovery methods for athletes seeking improvement.

Future Technology

Future tech shapes sports with VR/AR for training and fan engagement with data analytics, AI and ML, optimising performance and sustainability trends creating eco-friendly innovations. There’s a trend toward incorporating sustainable practices and eco-friendly technologies in sports, including renewable energy for stadiums.


Esports surges with rapid global growth, drawing millions of fans across games like League of Legends. It enjoys mainstream recognition, cultural impact and leads in innovation and technology with a global audience on platforms like Twitch and YouTube Gaming. Esports represents a disruptive force challenging traditional norms and opening up new opportunities for engagement, entertainment and economic growth. Overall, esports represents a disruptive force within the sports industry.

Data Analytics

Data analytics revolutionises sports across performance analysis, recruitment and injury prevention. It enhances fan engagement as well as transforms broadcasting with real-time insights and optimises business operations for revenue maximisation. In the realm of sports betting, data analytics predicts game outcomes alongside player performance and even betting trends. By leveraging data analytics, coaches can make data-driven decisions regarding tactics, strategy and player selection.

Fan Engagement

Fan engagement in sports evolves via digital platforms, interactive content, personalisation and fan communities. Live streaming, user-generated content and e-commerce further deepens connections with fans, reshaping the sports industry.
By embracing digital technologies, personalisation strategies and community-building initiatives, sports organisations are forging deeper connections with their fan base and driving innovation in how sports are experienced and enjoyed.

Media & Broadcasting

Media is transforming sports with trends like streaming, DTC services (e.g., NBA League Pass) and social media streaming apps. Interactive viewing and personalisation focus on enhancing the fan experience. Monetisation expands with new models, while tech giants like Amazon, Google and Facebook reshape industry dynamics with innovative solutions. This includes partnerships with betting and gaming companies, sponsored content and branded integrations, virtual advertising and direct-to-consumer sales of merchandise and digital products.