Sharon Wright​

My seventeen-year career has been marked by substantial roles in finance, customer experience, sales, and marketing, with significant seventeen year tenures at Nike and Adidas. As the Global Go-to-Market Director at Reebok in Boston, MA, I led the creation and implementation of strategies aimed at significant growth on an international scale. In this leadership role, my focus was on aligning marketing initiatives with the overarching goal of substantial revenue growth, helping to strengthen Reebok’s market presence in the studio category.​

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Founder and CEO of Sports Business Growth​

I am a seasoned professional in driving growth for start-ups and scale-up businesses, focusing on go-to-market strategies and international expansion. With a commercially driven approach, I’ve successfully generated millions in revenues and played a key role in securing significant fundraising rounds. Additionally, I mentor at tech accelerators globally, leveraging my expertise to foster innovation and entrepreneurship. My work is dedicated to crafting strategies that ensure profitable and sustainable growth for businesses looking to scale.​

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Current Roles: Fractional Chief Marketing Officer at VALR Fitness and Optimi Health.​

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Growth leadership:​

Leading the global business for women’s studio business. Creation and execution of the global go-to-market strategy. Delivering 42% of quality business unit growth in global revenues within two years. ​

Project Management: ​

Leadership and management of multiple internal. external, local and global teams. Ensured the delivery, execution and commercial return of the strategic business plan. Driving  commercial insights for  new product development ,marketing launch leadership across multiple sporting goods products.​

Strategic Partnership Management:​

Growth of a key global brand partnership to $11m in revenue in two years via a multi-channel proposition. Extensive experience in sports marketing assets selection,  management, activations, events and PR. ​

Brand Management: ​

Responsible for a £7m annual marketing budget allocation, planning, campaign execution, ROI tracking and reporting, driving growth in brand health tracking metrics. Awarded a European marketing award for most successful campaign execution.​

Commercial leadership:​

 Grew both Nike and adidas women’s business to the number one position from third and fourth, respectively.  ​

Grew the adidas women’s revenues by 58% to £15m in less than three years, accounting for 40% of the overall women’s business. Assigned by the MD to work on the women’s strategic planning team for the UK and Ireland.​

Grew Nike’s market share to 25% (no.1)  and increased the ASP by 24%. Recognized with a Nike award for significant achievements in the women’s business.​